Remember when… sofa shopping was a challenge? If you weren’t avoiding eye contact with commission-hungry salesmen, tip-toeing through stores like 007, you were forever “waiting for the sale” or being rushed into a decision with a deadline on Sunday. No more. We’ve reinvented sofa shopping at Sofology, so that you can end up feeling at home on a sofa you love. Always.
This is how we do it. Pop into store and see for yourself…
For people who… don’t trust advice from salesmen on commission
Sofologists are rewarded for great service not sales
Salesmen on commission are a thing of the past
Being pushed into decisions never helps in making the best choices. To feel at home on a sofa you love, making great choices on style, colour, comfort, room planning, maintenance and durability is essential. We don't know about you but we find that Salesmen on commission tend to focus more on getting a sale faster than anything else. That's why we re-imagined our people to create a better experience and now reward them for great service not sales. We know you'll feel the difference.
For people who… want more than a swatchbook to help visualise a sofa colour
See every sofa in up to 70 colours before you buy
take the risk out of buying with digital visualisation
With so much choice of colour and configuration, buying a new sofa has changed massively. At Sofology we now offer up to 70 colours and 30 items in every style. It allows you to truly personalise your room. But don't rely on your imagination to for colour or configuration. See them all before you buy with Sofology digital visualisation. It's now available in store, online and mobile, so you never need to buy a sofa without seeing it first ever again.
For people who... don't wait for a sale to get low prices
At Sofology prices are low 365 days a year
We believe in offering the best value permanently
Do you ever feel like there's a sofa sale every other day or week in the UK? It seems like retailers are raising and lowering prices constantly to rush you into buying and give the perception of a deal. It makes it hard to know when you'll get the best value. What if you buy it and they reduce it later? We came up with a simple answer. We simply start our prices as low as we can, then we keep them low! There's no waiting for a sale and no fear of paying too much in between. It's sofa shopping re-invented.
For people who… want to be inspired with colour and accessories
That’s why every sofa range is shown in an interior designed room
Be inspired, excited and enjoy the space to sit and choose
Creating a room like an interior designer is hard. That's why we decided to create a designer room for every sofa range in store. Up to 100 ranges are brought to life in every Sofology store to help stimulate your creative juices. You'll get great ideas and inspiration from the finishing touches, colours and techniques used by our designers. Borrow influence from what you like and create something extra special at home with your new sofa.