Award-winning comfort

Ideal home 2026|17 Jun 2026

4 min read

Highly Commended at the Ideal Home Awards 2026

We've got some exciting news. We’ve been awarded Highly Commended in the Ideal Home Awards 2026 - Living Room Retailer of the Year category.

The Retailer of the Year category recognises brands that deliver exceptional customer experiences, and we're delighted that our commitment to helping customers find a sofa that's exactly right for their home has been recognised. For us, that starts with a simple belief: finding the right sofa is worth being fussy about.

It's about every customer who's walked into one of our stores with a Pinterest board full of ideas, a handbag full of paint swatches, or a camera roll packed with screenshots. It's about helping people who know exactly what they want, and those who have absolutely no idea where to start.

Finding the right sofa is a big decision, and we don't think anyone should have to settle for "so so".

We’re proudly particular

At Sofology, we're big believers in taking your time. Want to compare every fabric option? Go for it. Need to sit on the same sofa three times before making up your mind? We completely understand. Want to bring room measurements, moodboards and colour samples? We'd be disappointed if you didn't.

Our job isn't to rush you. It's to help you find a sofa that's exactly right for your home, your lifestyle and your family. That's why our Sofologists are there to offer expert guidance without the pressure, helping customers explore all the details that matter, from comfort and configuration to fabrics, finishes and everything in between.

It's not just about choosing a sofa

Of course, finding the perfect sofa is only part of the journey.

Whether you're stretching out in one of our cinema rooms, bringing your dog along to help with the decision-making, tracking your order through MySofology or getting support from our Customer Care teams, we're always looking for ways to make the experience feel easier and more enjoyable. But our commitment to you doesn’t stop when your sofa arrives.

Our Service Technicians currently achieve a 91% first-time resolution rate, while customer satisfaction scores consistently average around 93% for good and excellent service. Because getting things right after delivery matters just as much as getting things right before it.

Thank you from us

This recognition reflects the care, expertise and hard work that goes into every customer experience across Sofology, and to everyone who's trusted us to help them find a sofa they love, so we want to say: thank you. After all, we agree with you. When it comes to choosing a sofa you'll relax on for years to come, we think it's worth taking the time to get it exactly right.