Skip to the content

I'll know it when I see it!

We've spent 3 years creating a technology platform that delivers a unique and simple way to see every sofa, in every colour and in every configuration. They say a picture is worth a thousand words and to see it is to believe it, right? Well actually not. Over our 30 years in the sofa business we've come to know that what you see isn't always what you expect... Whether it's comfort, colour, the type of leather or getting the size right we know that there's a bit more than looks to get right when it comes to your new sofa. Imagine getting it home and hating the comfort or maintenance for instance. That's why we do it different and after the beauty parade there's a bit more help that goes into the best decisions.

Everything we do, we do for you...

From the ground up, we created Sofology differently than your average sofa retailer. We realised that commission hungry sales teams would drive rushed decisions and would have a focus that wasn't for your benefit, so we re-invented the way things work and made commission and selling a thing of the past. We also realised that it was hard to find factual, honest information about a sofa and that as ours are exclusive to us, you couldn't compare them on comparison sites either. That's why we have made honest content a pillar of our brand and deliver it electronically both in store and online. Then we made it easier to imagine things in other colours and configurations and to visualise them in and outside of your home with our apps, website and in store screens, it's really cool and it all really helps.