Making shopping for a sofa fun again
Exciting isn't it, transforming the most important place in your house? It changes your whole life and while getting it right is super important, we think it should be exciting and fun too. From our stores to our website, from the apps to the amazing Sofologists in store, we ensure shopping is easier and more fun. We don't take life too seriously and we certainly don't end the sale every week and rush you into buying. It's all about taking your time, trying things out and knowing that you can trust the great information and advice. It's also about service and delivery and that should be fun too. We know you'll enjoy Sofology because we made it that way...
Every collection has something for all budgets too
Knowing the look you want is great. Getting influence is also great. And having the best choice in the look you want makes choosing much easier. That's why we created not one, but six complete sofa collections, each with up to 30 sofa styles to choose from. There's a full collection in the look you want and at the price you want - it's that simple. How could you fail to find exactly what you're looking for?
Honest low pricing every day
The "sale ends Sunday", "50% off if you buy today" you've seen it all and so have we. And we actually know how it's done too!
In our concept of value you simply pay less and get more. We don't mislead you with clever pricing that goes up and down like a YoYo, we simply start at the lowest price we can and stay low. It just seems easier that way. You can trust our pricing and we're sure that you can't buy the same sofa for less, partly because every sofa we offer is exclusive and partly because we like really low prices.
"I'll know it when I see it" you say, and we totally agree
Our visualisation systems now allow you to see over 250,000 sofas in the colour and configuration you want
Imagination is great for fairy tales and dreams but for the real world of buying the right sofa, it just doesn't cut it. That's why we have spent several years building one of the most sophisticated visualisation systems to let you see everything we do both in store and online before you buy it. Seeing everything in the right colour and configuration is key and really helps in making the right decisions and the new large format screens in store take it to another level (rolling out now).
A 20 year structural guarantee on everything
Confidence is attractive, so we must be beautiful. We offer a 20 year structural guarantee on every sofa range we offer and a 2 year extended guarantee on everything else. Why? Because we know them inside out...