Style that makes an impact: How Sofology is supporting Breast Cancer Awareness Month.

This Breast Cancer Awareness Month, we're supporting Breast Cancer Now, the research and care charity. Right now, an estimated 600,000 people in the UK are living with a breast cancer diagnosis. And every year we lose over 11,500 lives to the disease. To help Breast Cancer Now to continue their vital work, we’re donating £50 for every Pink Lily chair in Blush that we sell from the 1st to the 31st October. What’s more, we’ll also donate £5 for each accessory sold from our Breast Cancer Now collection.

Who is Breast Cancer Now?

Breast Cancer Now is the charity that’s steered by world-class research and powered by life-changing care. They’re here for anyone affected by breast cancer, the whole way through, providing support for today and hope for the future.

Why? Because although huge progress is being made, thousands of people still lose their lives to breast cancer every year and hundreds of thousands more need support to deal with the physical and emotional impacts of the disease.

Breast Cancer Now believes that if we all act now, we can change the future of breast cancer and make sure that, by 2050, everyone diagnosed with the disease lives – and is supported to live well.

The Pink Lily chair

With our Pink Lily chair in Blush, we’re offering style that makes an impact. For every sale we make between October 1st and October 31st, we’ll donate £50 to Breast Cancer Now. To put it into perspective, £30 could buy enough specialist nurses’ time to give a person with breast cancer the support they need through the Breast Cancer Now Helpline, or one hour of our cutting-edge breast cancer research.

With a subtle sweeping curve and completely unique, circular silhouette, our Pink Lily chair is the perfect designer addition to your home.


Our Breast Cancer Now Collection

As well as donating £50 from every sale of our Pink Lily chair in Blush, we’ll also be donating £5 from every sale of our Breast Cancer Now collection. This includes:

Geo Pink Throw

Jasper bolster cushion in Blush/Mink

Jasper scatter cushion in Blush/Mink

Stardust scatter cushion in Blush

Stardust bolster cushion in Blush

The perfect complement to your current sofa, or a brand new one, these accessories will help to support the vital work of Breast Cancer now.


Make a difference

If you wish to donate to Breast Cancer Now to support their work, you can do so on their website or via this link:


Here’s how your donations can help:


Could give 10 people with breast cancer the vital answers they need right now by funding 10 invaluable information resources.


Could fund two hours of world-class research.


Could fund the microscope facility for one day at the Breast Cancer Now Toby Robins Research Centre


Could help 35 people through one of the most difficult challenges they will ever face by funding their free Helpline for a day.