Think Pink: Supporting Breast Cancer Awareness at Sofology

In October 2019, we celebrated Breast Cancer Awareness month by Thinking Pink. Our Sofologists across the business wore pink on the 18th of October in support of this amazing cause, and we held a variety of events across our Support Office to raise money for Breast Cancer Now.

A charity that combines world-class research with support and care, Breast Cancer Now are there for anyone who is fighting cancer, supporting them day-to-day with battling their illness. What’s more, they also campaign for better treatment and to tackle the challenges that stand in the way of beating Breast Cancer.

What we did

To keep our Sofologists fueled throughout a day of fun activities, we served pink porridge in our canteen, with each bowl purchased contributing to Breast Cancer Now. Every Sofologist gave a donation to wear their favourite shade of pink for the day - and we even turned our lanyards pink to complete the look.

We held raffles with amazing prizes, hosted a charity auction for our pink Perle chair and donated money for every pink Demure sofa we sold both in-store and online. One of our most popular fundraising activities at our Support Office was auctioning a member of the Senior Leadership Team to the highest bidding department! This saw our Direct Sales Manager Danielle Taylor-McVerry doing a variety of tasks for the Customer Services department - from making tea to manning the phones.

Looking forward

We’re glad that the money we raised has gone to such an amazing cause. Looking forward to October 2020, we want to make our next fundraising event for Breast Cancer Now bigger and better than the one before.